Weddings + Schools- A Match Made In Heaven

Join MugsyClicks founder Linda Russell as she shares how she has leveraged her experience as a successful wedding photographer into a new vision in School Photography.

“Wedding and School Photography have a lot in common and your skills in one field will compliment the other. I look forwarding to sharing how school market can provide a photographer with the means grow both their photography businesses as well as their photographic skills.”

Linda’s mission is to empower excellent photographers to create school images that parents desire – “portraits worth framing” in their local schools. The school photography market is ripe for change and it behooves today’s wedding photographer to consider what this opportunity offers their current business.

IMAGING USA- 2017- San Antonio, TX

January 10- 8:00 AM – 9:30 AM
Convention Center, Room 303AB, Ballroom Level

Presentation sponsored by BayPhoto Lab



Posted in News | Comments Off on Weddings + Schools- A Match Made In Heaven

MugsyClicks Photo Team at work.. or is it play?

KateTeam2012Ally_the quiet childKate's assistants with catsbrooksideupperwinner

Posted in News | Comments Off on MugsyClicks Photo Team at work.. or is it play?

Disruptive Business Model

Disruptive Business Model

Recently, through my business research travels I discovered what most business school majors already know- the concept of a disruptive business model. Being the passionate student of MugsyClicks growth I decided to apply the principals to MugsyClicks to once again see our potential for success. Hurray, once again the business Gods agree with my “eight ball” -“all signs point yes”.

What makes a good disruptive business model
Clayton Christensen’s 6 characteristics to look for.

1 | It enables a larger population of less skilled or less wealthy people to do something more simply and conveniently that could historically be done only by experts or the wealthy.

MugsyClicks offers expensive marketing, customer service and volume lab services to the community photographer. A higher quality portrait product at a volume price to the parent.

2 | It exploits the innovation’s unique attributes in new applications rather than stretching to meet the product or service requirements in the mainstream market.

We are applying products and services that are proven in other aspects of the portrait photography market and applying them to school photography thereby introducing an very new vision of school portraiture.

3 | It disrupts markets that are under-served rather than seeking to disrupt over-served markets.

The current school photography commodity product offers nothing in the way of quality or continuity of local photographer service. We are presently a very unique option.

4 | It reshapes the retailing business model to earn profits in a new way.

Absolutely, in all ways possible.

5 | It facilitates existing patterns of customer behavior rather than assuming a change in customer behavior.

We keep what works and change what doesn’t. Parents are programed to purchase school photos, it is in the Parent DNA package instructions.

6 | It focuses on a specific customer need and builds a brand positioned squarely on that need.

School is a great place to photograph kids. Behind every school portrait is a parent….. etc. We are definitely branded.

Posted in News | Comments Off on Disruptive Business Model

Photo Day Fun with MugsyClicks

School Photo Day is a whirlwind of experiences for us all. There are tons of move able parts to producing a successful photography day. There are school needs, parent needs, weather occurrences, time lines and hundreds of personalities. Our number one philosophy is “keep it fun” seconded by “wear strong antiperspirant.” St Rose School in Santa Rosa, CA helped us along by combining “Crazy Bottom Day” with school picture day and as you can see by “Photo Day Fun with MugsyClicks” video there was lots to smile about!

Photo Day Fun with MugsyClicks- CRAZY BOTTOM DAY

Posted in News | Comments Off on Photo Day Fun with MugsyClicks

Robin’s First School

I had a wonderful time interviewing Robin, one of our Spring 2011 grads, after photographing her first school.  Robin had booked the school just two weeks after finishing the training.  In this video Robin shares how she approached the school and convinced them to work with MugsyClicks.

Robin's Video ImageRobin’s First School

Posted in News | Comments Off on Robin’s First School